GEMA on the Warpath

It seems that GEMA is getting too big for its boots (Thanks for Rammchick for the link). The GEMA organisation, which represents German musical artists, specifically in the management of royalties, is having a go at YouTube (Google), and has been for a while. The threat to order the removal of German music seems intensely short-sighted to me. The awareness and spread of German music has to have been majorly boosted by the advent of such media-sharing sites. People can listen to and find new artists just by following links related to the videos they watch. I found Apocalyptica that way, and now own two of their albums (legitimately). Social networking and media sites should be a tool to be utilised, rather than a source of income. Why not be a little less greedy, take less, and reap the benefits of huge, global exposure, penetration into new markets, and the propagation of music under your management?